Candle Club: A full Shopify migration — products, wholesale and smart promotions
The candles and home goods brand moved from WordPress to Shopify: hundreds of products with complex fields, a new wholesale operation, a smart promotions engine and a mobile experience that feels like an app.
- Client
- Candle Club
- Services
- Shopify Store Design & Development, Conversion Optimization, Paid Media
The challenge
Moving an active store from WordPress to Shopify is much more than a new design: hundreds of products with special, complex fields, reviews collected over years and day-to-day operations that cannot pause for a moment.
At the same time, the brand wanted to grow: a wholesale operation, a smart promotions engine, better conversion rates and a mobile experience on par with an app.
The solution
We migrated the entire product catalog to Shopify, including every special and complex field on every product, and reconnected customer reviews to products whose IDs changed in the move.
We set up a wholesale (B2B) operation with separate price lists and terms for business customers, and built a smart promotions engine including quantity deals that encourage larger orders.
Alongside this we improved the store's conversion rates, integrated with the brand's external systems and designed a mobile shopping experience that feels like an app.
The result
The brand moved to a live Shopify store with all its products, reviews and promotions, a new wholesale operation and an upgraded mobile experience — and our support continued after launch.
Deliverables
- Full Shopify migration
- B2B wholesale
- Smart & quantity promotions
- Conversion optimization
- Mobile experience
- Integrations